Link Building: How to Build Quality Links

If you have been running a website for quite some time, you have probably heard the term “link building.” If not, then you’re up for a great discovery. Link building is a process of getting quality inbound links from other sites in an attempt to send traffic to yours. It is a laborious yet beneficial aspect of search engine optimization (SEO). If done properly, link building can greatly improve the ranking of your website, making it appear on the first page of the search results whenever people search for a keyword related to the type of product or service you offer on your website.

It is our aim to inform every website/business owner about the proper link building techniques and teach them how to use these effectively. If you own a website and are looking to build links to help increase your site’s visibility, then read along and you will find useful ideas and information that will let you do just that.

The importance of building links

Valuable-Link-BuildingBuilding high-quality links on external pages is extremely important for SEO because it is one of the major factors in how search engines rank web pages. The word “quality” is used here as it is the key element of a valuable link. You do not just build tons of links, you also need to make sure that the inbound links you get are from relevant and authority websites.

The benefits of link building

The benefits of link building are numerous. Here are the major ones that should excite you:

  • Your website will become more visible in search results and even earn first page rankings with major search engines. More website visibility means more traffic, and more traffic means more customers for you.
  •  Link building helps your website receive traffic from other websites that are linked to yours. This will attract more valuable visitors and spread awareness regarding your brand.
  •  When your website has acquired many quality inbound links, it will be considered a worthy resource, and search engines are likely to regard your site as an authority.
Not all links are the same

Getting thousands of inbound links sounds like a great accomplishment, but that’s not always the best thing. As not all links are the same, you need to ensure that the ones you’re getting add value to your site and not otherwise.

There are many link building companies on the market who claim that they will build links for you for an incredibly low price, but these kinds of links can actually cause damage to your site instead of helping it. Here’s why: these link builders often use “black hat” link building tactics. These tactics create innumerable links with minimal effort but the effect of such links is usually short-lived, and at times can also be adverse.

link building

Black hat tactics often build unnatural, spam my links. These strategies only manipulate the search engine results and once the search engines have detected that, your website will receive severe and irrevocable penalties. As such, you should employ “white hat” link building tactics only. These links may be more challenging and require more time to acquire, but are more beneficial and last much longer.

How to get valuable links to your website

There are many ethical ways you can get other sites to link to yours.

  • Write valuable content on your website. By doing so, other websites are likely to give editorial or natural links to your website only because it contains worthy and useful material.
  •  Ask your business affiliates and customers to link to your website. You can also send them graphic icons or badges that will link back to your website. This is another way to create natural links to improve your page rank.
  • Submit your website to directories. This can also add value and help drive traffic to your website.
  • You can also make use of social bookmarking websites and do-follow blog comments. These are common strategies among website owners and are still effective until today.
Link building is an ongoing job

natural linksOnce you have acquired a number of valuable links, it doesn’t mean you should stop. A website that has not gotten any inbound links in a while may appear stale and out-of-date. Search engines can determine such event and as a consequence, your site will start slipping down the bottom of the search results.

Another thing is that your competitors are likely to find out what links you have already acquired by constantly searching for your keywords. This gives them an edge over you and will make the competition even tougher.

For these reasons, you have to be hands-on when it comes to link building and if necessary, hire a search marketing consultant to help you with the grueling task of building valuable links.


The Different SEO Hats

The amount of websites that have begun to depend on search engine optimization (SEO) marketing strategies has been rising steadily over the past several years. It is not just a fad, but an established trend that has been taking the internet by storm.

Traffic boostSEO is a process or method by which websites boost performance by improving the contents. It is a long and complicated task that involves a remarkable amount of research and work. Websites invest a lot of their resources in their SEO operations because of all the long term benefits and advantages that it affords them. There are only a few other marketing strategies that are as effective and cost efficient as SEO strategies.

Most internet users might not know this, but there are two different kinds of SEO techniques. These two categories are the hats from which website marketers pull out their tricks to increase a website’s profile on the internet. Getting an idea of what these two categories are like is important if a person wants to get a better grasp of how websites become popular on the internet.

Do not worry; getting a good idea of these two hats will not require a high understanding of information technology. All a person needs is a bit of curiosity and the drive to read the information provided for down below.

White hat SEO techniques

White hat SEO technique is the recommended SEO tactics that websites and SEO companies should employ. These are the legitimate methods by which a website is improved through design and function.

The idea behind white hat SEO technique takes a two pronged approach in improving a website’s performance.

marketing strategiesThe first part has something to do with website visibility and detection on search engine result pages (SERPs). Websites are highly dependent on SERPs to gain some exposure to their target audience. A website wants to get on top of the SERP list, which is the page result that displays a list of websites whenever a person uses a search engine, because it increases their traffic flow. Traffic flow is often used as a yard stick to measure a website’s success.

White hat SEO techniques involve a wide variety of tasks including, but not limited to, consistently producing high quality content, improving web design, streamlining coding, and so much more. These are the recommended techniques because these methods genuinely improve the website’s quality thus giving internet users their desired results and a pleasant website experience.

Websites that use white hat SEO techniques establish a good reputation with search engine operators and internet users.

Black hat SEO techniques

whill marketingThis is the bad hat to the good hat of white hat SEO techniques. Black hat SEO technique refer to the category of techniques which are frowned upon and disapproved by search engine operators, such as Google or Bing, and internet users.

Any SEO technique that deceives internet users into going to a website which they think is relevant, but is in reality not, is a black hat SEO technique. Using fake tags and link farming are just a few examples of black hat SEO technique.

Search engine operators hate these sort of SEO tactics because it ruins the internet for the general population. Furthermore, it decreases the reliability of search engines because the users are given false results. Visiting a website that uses black hat SEO technique is sort of like getting a false positive. Internet users think that they are getting what they need when in reality they are not.

Websites should be careful in using black hat SEO technique. The reason why few websites and SEO companies employ them nowadays is because search engine operators punish those who do. Black hat SEO technique users are often black listed or removed from the SERP. Any website that gets removed or banned from SERPs can kiss their online venture goodbye since most people trust the results search engines provide them with.